Hello and welcome, I’m so glad you’ve found your way here. This space is something new for us, and I’m excited to share it with you. With our refreshed website comes a new chapter: a blog where we can slow down, dig a little deeper, and invite you into the world of Poppy & Fern. 

For those of you who don’t know us yet, Poppy & Fern is our flower farm and store here in Byron Bay. We’re a female-run team growing seasonal flowers just 800 metres from our shop all located at The Farm. From the field to your vase, we design with what’s fresh, local, and abundant. Often harvested the very morning you take it home. And for the blooms we don’t grow ourselves, we turn to our neighbouring growers, keeping everything as local and community-driven as possible. 

After coming from a background in traditional floristry, I knew I wanted to do things differently. I longed for a slower, more sustainable way, one that felt considered, conscious, and deeply connected to the earth. And so, Poppy & Fern was born. 

I started Poppy & Fern with a simple dream: to grow flowers with heart, to tread gently on the earth, and to share beauty in a way that feels authentic and connected. Over the years, our farm has become more than just a place to grow it’s where we teach, learn, celebrate, and build community. Whether it’s through workshops, flower school, or just conversations in the store, I love sharing this journey with others who feel drawn to flowers, sustainability, and seasonal living. 

Here on the blog, you can expect a mix of stories, behind-the-scenes glimpses of life on the farm, tips for growing and caring for flowers, and reflections on why local flowers matter. Think of it as an ongoing letter from us to you a way to stay connected with the seasons, the fields, and the people behind the blooms. 

This is also the beginning of a new community space. By signing up for our newsletter, you’ll be the first to know what’s happening from what’s blooming in the fields to upcoming events, classes, and fresh stories here on the blog. 

I’m so excited to begin this next chapter with you. Thank you for being here we can’t wait to share the seasons ahead, bloom by bloom.

With love, 

Jess 

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